Kotn was born from a desire for good quality, simple essentials that didn’t cost a fortune. In 2014, Ben approached Mackenzie and Rami with the seemingly small problem. Over the next few months, they’d learn about how big of a challenge that desire really was.

We focus on one naturally remarkable fibre: our namesake, authentic Egyptian cotton. Grown in only one place in the world — the Nile Delta — Egypt’s “white gold” is finer, softer, and more breathable than any other cotton. Unfortunately, since 2001, there has been a 95% decline in demand from big corporations that opted to go with cheaper options. As a result, millions of farmers, weavers, and craftspeople are struggling to make ends meet.